Authenticity is key
Influencer marketing uses real people to promote products to their followers. In these experiences I have been partnering up with micro-influencers, and content creator, in order for brands to reach new audiences in a more relatable way. Using this approach helps create authentic connections, making it easier for potential customers to trust and engage with the brand. As people value genuine recommendations, influencer marketing remains a strong tool for building brand awareness and loyalty.
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Turning real clients into ambassadors at Ergosleep
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Partnering up with influencers and content creators at Armbandjesdirect
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Building a community within Open Monument Days
Turning real clients into ambassadors
At Ergosleep, I transformed real clients into brand ambassadors by interviewing them and creating authentic, honest content that highlights their experiences with our products. This genuine approach not only showcases the value of the products, but also builds trust and connection with the audience. Their experiences have been shared through blogs and social media to create brand awaraness organically.
Ergosleep is a retailer specialized in custom-made beds.
‘‘This bed makes a world of difference. After a few days on vacation I really miss my bed’’
‘‘I felt instead relief in my shoulder. It made a huge difference.’’
Collaborating with an expert
To create more engaging posts for Ergosleep's social media, I collaborated with an expert in the field of sleeping. She has been producing reels for Instagram that explain various aspects of sleep, emphasizing its importance and aiming to drive more traffic to their stores. With a successful rate of 77%, there has been an increase in booked appointments over the following six months through the shared link posted with the reels.
You can view two reels below.
Partnering up with employees to attract new talent.
At Ergosleep, I have been collaborating with current employees to attract new talent and enhance the recruitment efforts. By leveraging their insights and experiences, the aim was to create a more authentic representation of the workplace, making it more appealing to potential candidates.
Partnering up with influencers and content creators at Armbandjesdirect
Armbandjesdirect is an online jewellery store. At Armbandjesdirect I have partnered up with micro-influencers in order to make content for the brand. This content is used for Instagram to create more brand awareness.
Building a community within Open Monument Days
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Researching
To promote this big event in the city of Amersfoort, I have done research about the biggest target groups and how to reach them.
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Promoting
In order to get the target groups interested in the event, I have been posting and making advertisements in places where they are the most active, which are certain Facebook groups.
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Partnerships
To enhance online presence, it’s important to collaborate with partners who can promote the event through their social media channels, brochures, and newspapers. This collaboration has included local tourism offices, the monuments themselves, and large Facebook groups with over 5,000 members.
